Would someone tell me how this happened? We were the fucking vanguard of shaving in this country. The Gillette Mach3 was the
razor to own. Then the other guy came out with a three-blade razor.
Were we scared? Hell, no. Because we hit back with a little thing called
the Mach3Turbo. That's three blades and an aloe strip. For
moisture. But you know what happened next? Shut up, I'm telling you what
happened—the bastards went to four blades. Now we're standing around
with our cocks in our hands, selling three blades and a strip. Moisture
or no, suddenly we're the chumps. Well, fuck it. We're going to five
blades.
Read the article over at the Onion here. This article is referenced in this presentation which you can view here.
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