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“Your Product is a Piece of Sh#t”: How we Responded to this Tweet

Read the full blog post here.

So to kickstart the project, we first sorted through user feedback from one of our main company social media channels, our Hootsuite Twitter account, looking for some of the worst, most critical messages about the look of our dashboard. Then, instead of tucking them away in a file folder somewhere, we decided to bring them into the light. Our engineers and designers went to work addressing these issues, while our creative team put together a YouTube video to own up to our flaws. Inspired by comedian Jimmy Kimmel’s hilarious “Celebrities Read Mean Tweets” segment, it should be good for a quick laugh.

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